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Brand Communication lead, Newbie

Kappahl Sverige AB · Mölndal · Heltid

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Do you have a passion for brand building, growth, creativity and storytelling? Are you excited by the opportunity to shape the communication direction of a growing international brand? We are now looking for a Brand Communication Lead to join the Newbie team in Mölndal.In this key role, you will be responsible for setting the communication direction for Newbie, ensuring a strong and consistent brand experience across all customer touchpoints. You will play a central role in connecting brand strategy, customer insights, creative development, and business goals while leading communication initiatives that strengthen both brand preference and commercial performance Kappahl Group exists to create a responsible world of fashion. We promise our customer fashion made with less and made for more. We offer you As Brand Communication Lead, you will be responsible for translating Newbie’s brand strategy and positioning into clear communication frameworks, narratives, messaging, and creative directions. You will lead the creative process from insight and strategy through concept development, production and activation.You will drive storytelling, campaign concepts, and communication initiatives across channels and markets while ensuring a consistent customer experience throughout the customer journey. Working closely with internal stakeholders and external agencies, you will guide creative development and secure high-quality execution that supports both brand-building and commercial objectives Your profile We are looking for someone with:• A university degree or equivalent higher education within brand and communications• Extensive experience within brand communication, creative leadership, and integrated marketing. • Experience from translating business objectives into powerful cre…
Projektledare, reklamMarknadsanalytiker och marknadsförare m.fl.