About TOTEMETOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.The roleAs Content Lead, you will define and drive TOTEME's global content vision, shaping how the brand is experienced across every customer touchpoint. You will lead the content function, executing the short and long-term strategic brand vision, creative frameworks, and best practices that strengthen and elevate the customer experience worldwide.Working in close partnership with the Chief Marketing Officer, Art Direction, Brand, Collection, E-commerce and other cross-functional teams, you will translate business and brand ambitions into a cohesive global seasonal content strategy. You will champion excellence across all owned channels while continuously evolving TOTEME's storytelling, ensuring it remains distinctive, culturally relevant, and commercially impactful.Beyond leading seasonal campaigns, you will define the direction of the content discipline and foster collaboration across the organization.ResponsibilitiesDefine and own TOTEME's global content execution across all owned channels and customer touchpoints.Establish frameworks and governance for content development, ensuring consistency and excellence across the brand.Partner and connect senior stakeholders across Brand, Collection, E-commerce, Retail and…