WHAT YOU’LL DOAs a Copywriter, you will play a key role in bringing H&M’s brand stories, campaigns, and customer experiences to life through compelling and engaging content. Working closely with creative and marketing teams, you will create customer-facing copy that reflects H&M’s tone of voice, brand direction, and creative vision. You will combine creativity, customer insight, and business understanding to deliver impactful messaging across channels and touchpoints.You will:Develop copy for fashion campaigns, brand initiatives, and elevated content in line with project plans and campaign objectives.Create engaging, customer-focused messaging that strengthens the connection between H&M and our customers.Conduct research on target audiences, products, cultural trends, and customer needs to generate relevant and inspiring copy concepts.Translate insights and creative direction into clear, consistent, and effective communication.Ensure all copy aligns with H&M’s tone of voice, brand standards, and creative vision.Collaborate closely with the Copy Director and cross-functional creative teams to deliver integrated campaign experiences.Adapt messaging across different channels, audiences, and customer touchpoints while maintaining a cohesive brand voice.Use customer, performance, and campaign insights to continuously refine and strengthen content effectiveness.Act as an ambassador for H&M’s values, embedding them into daily work, decision-making, and collaboration.WHO YOU’LL WORK WITHYou will be part of the Brand Experience & Design organization, collaborating closely with Copy Directors, Art Directors, Creative Leads, Designers, Producers, Marketers, and other creative specialists. Together, you will develop inspiring communications that strengthen H…