Job DescriptionAt H&M Creative Studios, we develop and deliver H&M’s customer-facing brand and content experiences globally. Bringing together strategists, creatives, designers, creators, producers and specialists, we are responsible for H&M’s global campaigns, editorial storytelling, creator marketing, organic social channels, e-commerce content, brand design and physical brand experiences. Together, we shape how millions of customers discover, experience and engage with H&M every day. What you'll do As a Creative Strategist, Editorial, you play a key role within the creative team, partnering closely with Art Directors, Stylists and Copywriters to bring strategic, cultural and platform perspectives into concept development. You ensure that editorial concepts are designed to connect with customers across channels, touchpoints and moments throughout the customer journey. You will: Bring audience, cultural and platform insights into creative concept development, helping shape editorial narratives that resonate with customers and support business objectives. Ensure editorial concepts are scalable, adaptable and optimised to perform across multiple channels, formats and customer touchpoints. Translate audience behaviour, performance insights, data and cultural trends into actionable creative opportunities and recommendations. Embed platform, funnel and format thinking throughout the creative process, from concept development through production and post-production. Partner with creative, media and marketing stakeholders to ensure editorial content is relevant, effective and aligned with channel strategies. Continuously evaluate content performance, identifying learnings and opportunities to strengthen future creative output. Contribute to the development of i…