Are you passionate about turning data into insights that drive growth? Do you enjoy connecting customer behaviour, CRM and paid media performance to create real business impact? Join Kappahl Group in Mölndal and help shape the future of responsible fashion. At Kappahl Group, we create a responsible world of fashion. We promise our customers fashion made with less and made for more. About the Role As a CRM & Performance Analyst, you will transform CRM, paid media and customer data into actionable insights that improve customer loyalty, customer value, marketing efficiency and profitable growth. You will analyse performance across CRM and paid media, identifying what drives customer acquisition, loyalty, retention, repeat purchase and lifetime value, and help teams make better decisions through data-driven insights. Working with multiple data sources, you will uncover opportunities, strengthen measurement and reporting, and recommend actions that improve commercial performance. You will work closely with CRM and media teams and act as a trusted analytical partner across the business. Key responsibilities Deliver reporting, analysis and insights across CRM and paid media.Analyse customer loyalty, engagement and member behaviour to identify opportunities for increased retention, customer value and profitable growth.Analyse customer lifecycle performance, including acquisition, repeat purchase, retention and lifetime value.Support CRM planning through segmentation, targeting and customer insights.Connect paid media performance with CRM outcomes and long-term customer value.Improve measurement frameworks, KPI definitions and data quality.Identify growth opportunities and proactively recommend actions.Support testing, experimentation and continuous optimization across channels…