Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match. Position Description and Responsibilities – Executive SummaryAs Head of Launch & Lifecycle Marketing, you will lead the transformation of how we plan, orchestrate, and execute product and services marketing across Europe. This is not about isolated campaigns — it’s about building a structured, end‑to‑end approach to launches and lifecycle marketing that drives commercial impact.You will lead a team of Marketing Business Partners and generalists – who work across the full project lifecycle from end to end - creating a model and standards where marketing is fully embedded in the business, connecting product, services, sales, and customer insights into clear, effective market execution. Success in this role means stronger launches, clearer value communication, and improved lifecycle performance that drives pipeline, adoption, and revenue.What You Will DoBuild something that drives impactDefine and implement a clear launch and lifecycle marketing framework and standards across Europe, from strategy to executionBuild and lead a high-performing, multidisciplinary team including Marketing Business Partners, dealer marcom, launch coordination, content and communication rolesEstablish ways of working that connect business priorities with marketing execution, ensuring focus on outcomes, not activities Act as one team with the business and marketsPosition marketing as a trusted business partner, working closely with product and service business functions, market companies an…

Head of Launch & Lifecycle Marketing, Sales Region Europe