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Industry Strategy Lead - BFSI

Vend Marketplaces AB · Stockholm · Heltid

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Do you want to drive commercial strategy for Finn, Blocket & other Nordic marketplaces? THE OPPORTUNITY IN A NUTSHELL You? A commercially minded, highly credible fintech- or media advisor with a deep understanding of how Nordic financial institutions leverage marketing to optimize their customer journeys. Role? Serve as our premier subject-matter expert for the BFSI sector, translating market intelligence into our overarching vertical strategy and commercial narratives across the Nordics.Company? Vend, home of FINN, Blocket, Tori, Oikotie, DBA & Bilbasen, where millions of people across the Nordics connect to find what they need, whether it’s a job, a home or a way to move. Location? Join us in our Stockholm or Oslo office, with the flexibility to work 3 days per week remotely!Why us? This is a rare, senior-level role with a massive mandate. You are not managing daily campaigns or minor accounts; you get the keys to define Vend Advertising’s total commercial approach to the BFSI vertical across the entire Nordic region, with direct backing from executive leadership.Sounds like your cup of tea? Check out the details below! WHO ARE YOU? You bring 7+ years of deep experience within banking, financial services, insurance, fintech, payments, lending, or a related media agency/consulting background.You have a shown track record in commercial and business metrics, understanding how financial institutions allocate investments, optimize CLTV, and drive customer acquisition/retention.You possess a robust full-funnel marketing background, with a deep understanding of how BFSI organizations leverage brand, performance, lead generation, paid social, and programmatic advertising.You are an engaging and influential communicator, comfortable leading strategic customer workshops, presen…
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