Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match. The Marketing & Media Analytics role is responsible for tracking, analyzing, and reporting on the performance of marketing and media activities across the full-funnel. The role is responsible for optimizing the Marketing Media Mix (MMM) by providing actionable insights*. This role delivers actionable insights to optimize campaigns, improve ROI, and support data-driven decision-making within the Marketing & Communications team. The role requires collaborating with Digital & IT and channel owners/experts to ensure actionable insights for the digital-owned channel as well. Key Responsibilities Drive digital marketing and media analytics by establishing and continuously optimizing dashboards and analytical tools that support decision-making and provide clear insight into how marketing and media objectives are achieved.Implement and maintain the data foundation required for marketing and media analytics, including tracking, measurement frameworks, and data driven ways of working across channels. Monitor, analyze, and evaluate the effectiveness of marketing and media campaigns across all channels (paid, owned, and earned), and translate analysis into actionable insights and recommendations to continuously improve campaign performance and media mix efficiency. Leverage media monitoring as a strategic enabler by turning media visibility and performance signals into actionable insights that support communications effectiveness and optimization.Own reporting and fol…