About SunmedicSunmedic is a forward-thinking medical device company dedicated to delivering innovative, safe, and effective products for patients. We’re seeking a results-driven Marketing Specialist to join our team and help grow our brand, generate demand, and support product launches across markets. This role offers the opportunity to shape go-to-market strategies, collaborate with cross-functional teams, and play a pivotal role in bringing life-saving devices to patients. What you’ll doDevelop and execute integrated marketing campaigns across digital and traditional channels to drive product awareness and demand.Collaborate with Product manager, Sales, Regulatory, and Medical Affairs to create compelling messaging, positioning, and value propositions for target segments.Manage content creation (website, blogs, case studies, brochures, social media) and lifecycle activities aligned with product launches and lifecycle management.Plan and optimize digital marketing efforts (SEO/SEM, social media, analytics) to achieve lead generation and pipeline goals.Analyze market trends, customer insights, and competitive landscape to inform strategy and tactics.Support events, webinars, and trade shows; coordinate collateral and speaker opportunities.Measure, report, and optimize campaign performance with clear KPI dashboards.Ansvara för marknadsstrategi: ta fram och driva marknadsstrategi och handlingsplan för tillväxt, i linje med bolagets mål Marknadsplan och genomförande: planera, prioritera och följa upp aktiviteter (kanalstrategi, kampanjer, lanseringar) Marketing av nya sårvårdsprodukter: ta huvudansvar för planering och genomförande av marknadsaktiviteter kopplade till nya produkter (go-to-market, lanseringsplaner, kampanjer och material) Kommersiell utveckling: bidra till…

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