At ABAX, Product Marketing isn't just a function – it's a strategic imperative and a direct driver of our growth. We are making a significant investment in Product Marketing capacity because we recognize its pivotal function as the driving force behind getting our innovative products to market and ensuring their sustained success. You will be joining a team that acts asA true enabler of sales and an accelerator of adoption. The voice of the customer, masterminding compelling messaging rooted in pain point resolution. A bridge-builder, fostering crucial collaboration between Product, Tech, Commercial, and Marketing teams. A catalyst in tech sales, ensuring our products cut through the digital noise and establish an authentic signal in the market. This is a unique opportunity to take our existing Go-To-Market GTM processes and make them your own. To help support our growth into Asset Tracking, new domains and AI, you will play a critical role in commercialising new product updates and domains to ensure that ABAX stands out with an authentic and expert-led voice. What You’ll Work OnAs our Product Marketing Manager, you will be at the forefront of our product lifecycle, ensuring our innovations reach and resonate with our target markets. Your responsibilities will include: Strategic GTM Leadership: Lead and execute comprehensive Go-to-Market (GTM) strategies for new products, features, and solution offerings, ensuring successful launches and market penetration together with the marketing team. Masterful Messaging & Positioning: Develop market-leading positioning and differentiated messaging that translates complex technical features into clear, compelling, and customer-centric value propositions across our product portfolio. Sales & Commercial Enablement: Create pow…Produktchef, marknadsföringMarknadsanalytiker och marknadsförare m.fl.
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