Join us to deliver a smoke- free future Senior Digital Marketing Manager Sweden!We’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and have been a leader in the industry for more than 200 years.We are approximately 450 employees based in Stockholm, working in various functions and teams and together we are collaborating to deliver a smoke-free Sweden.Role summary:In this role you will lead the strategy, activation, and optimization of our digital marketing ecosystem across CRM, Paid Media, Retail Media, and Social Media.In this pivotal leadership role, you will drive consumer acquisition, engagement, retention, and loyalty through data-driven marketing programs and omnichannel experiences. You will be responsible for shaping how our brands connect with consumers across the full customer journey, maximizing marketing effectiveness while delivering measurable business outcomes.Working cross-functionally with Brand, Commercial, Consumer Experience, E-commerce, and Digital teams, you will transform insights into action, champion innovation, and continuously evolve our marketing capabilities through automation, personalization, analytics, and emerging technologies.If you're passionate about growing brands, accelerating consumer engagement, and delivering market-leading results through digital marketing excellence, this is your opportunity to drive meaningful business impact while shaping the future of our brands in Sweden! Main accountabilities:Shape and execute the digital marketing strategy across CRM, Paid Media, Retail Media, and Social Media.Drive consumer acquisition, engagement, retention, and loyalty through best-in-class d…