We are looking for a strategic technology leader to own Sinch's portfolio of Sales and Marketing business applications. Reporting to the VP, Sales & Marketing Applications, this role is responsible for the commercial management, product strategy, adoption and ongoing evolution of the technology ecosystem that supports our global go-to-market organisation.Rather than managing core CRM operations, this position focuses on the third-party applications that extend Salesforce, ensuring they continue to deliver measurable business value, align with Sinch's commercial strategy and evolve alongside our sales and marketing organisation. You will partner closely with Sales, Marketing, Customer Success, Revenue Operations and IT to maximise adoption, optimise vendor investments and identify new technologies that strengthen our commercial capabilities.Own the strategy and lifecycle management of Sinch's Sales and Marketing application portfolio, including platforms such as Gong, Outreach, Qualified, 6sense, ZoomInfo, Cognism, Clay, Gainsight and other GTM technologies. Act as the primary commercial owner for strategic SaaS vendors, managing commercial relationships, renewals, licensing strategies, business reviews and roadmap alignment. Develop and maintain product roadmaps for each application, ensuring investment decisions support Sinch's long-term GTM strategy. Partner with business stakeholders to increase adoption, improve user experience and ensure technology capabilities are fully utilised. Define success metrics for each platform and regularly measure adoption, business outcomes and return on investment. Identify capability gaps across the Sales and Marketing technology landscape and build business cases for new solutions that improve productivity, customer engagement a…IT-strategÖvriga IT-specialister
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