Job DescriptionAs a Test & Learn Specialist, you’ll join the Marketing Insights & Steering area within the Marketing Domain, where we enable data-driven decision-making across H&M’s global marketing organization. Our team plays a central role in understanding the impact of marketing ensuring that investments across channels, markets, and customer touchpoints are measurable, optimised, and aligned with business goals. We build and evolve the measurement ecosystem that underpins modern marketing at H&M - combining experimentation, attribution, and marketing mix modelling to generate actionable insights. From defining global measurement frameworks to analysing campaign and customer performance, we connect data, tools, and ways of working to help teams continuously learn and improve. Together, we empower stakeholders across marketing, tech, and business functions to make informed decisions, maximise the value of marketing investments, and drive sustainable growth. WHAT YOU’LL DO As a Test & Learn Specialist, you will play a key role in enabling data-driven decision-making across media, customer, and loyalty strategies. You will collaborate closely with the Test & Learn team (Lead and Specialist) and stakeholders across the organisation to run high-quality experiments and generate actionable insights on the impact of our marketing activities. You will be responsible for planning, designing, analysing, and communicating the results of experiments conducted across our communication channels. This role requires strong technical and analytical skills, attention to detail, and the ability to translate complex results into clear and relevant insights. As a Test & Learn Specialist, you will: Design and run experiments across marketing channels using robu…Produktchef, marknadsföringMarknadsanalytiker och marknadsförare m.fl.
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